Use of Modular Components Over Several Models to Reduce Variance and Create Cost Benefits As Well As More Flexibility

Peter Thomae, Commodity Buyer at Volkswagen of America, presents on best engineering practices for incorporating the seating functions that Gen Y craves at an affordable cost without compromising safety, what should be standard equipment, and what should be optional, the impact on luxury brands: What they must do to stay competitive when luxury seating becomes a middle-market feature.

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