July 26 - 28, 2017
Detroit, MI

Media Center

Official Agenda 2017

Take a look at the Pre Agenda for the 11th Automotive Seating Innovators Summit to see what this year's event will highlight. Alternatively, request a copy by emailing gabbie.dixon@iqpc.com

Exclusive Content

2017 Automotive Seating Presentation Package

This package contains the expert presentations from Jeroen Lem, Vehicle Interior Technologies at Ford Motor Company, Peter Thomae, Commodity Buyer at Volkswagen of America and Jennifer Pelky, Sr. Engineer, Interior Safety and Crashworthiness, CPST at Toyota Technical Center.

The New Age of Automotive Seating

We explore the newest technology and smart seat positioning aimed at improving driver wellbeing, safety and comfort.

Here is what you can expect to discover:

  • Lear’s ProActive Posture and MySeat technology
  • Recaro’s Intelligent Driving Seat
  • Faurecia’s Active Wellness 2.0 Seat
  • Adient’s AI17 Automated Driving Seating Demonstrator

2017 Industry Innovator Viewpoints

The viewpoints come from David E. Cole, Chairman Emeritus at Center for Automotive Research, Dr. Mac Reynolds, Biomechanics + Ergonomics Lab at Michigan State University, and Mike Kolich, Supervisor of Global Seat Comfort at Ford Motor Company. Take a look into this brand new book to discover their viewpoints on: 

  • The main challenges in the next 3-5 years regarding safety, systems and comfort
  • How to tackle the shortage of technically sophisticated talent for future vehicle systems
  • What has been done to improve seat shape design in the past few years
  • The differences between pressure vs. load distribution in order to set a new standard for seat positioning  

Fast Track Your Attendance

Past Attendee Snapshot

CEOs, Directors of Global Seating, and Senior Engineers representing top industry brands are already signing up to join us at the summit. Take a look at last year's attendee list and let us know if you would like to join these professionals.

Convince Your Boss Letter

Present your boss with this customizable letter detailing the reasons why you should attend the upcoming Automotive Seating Innovators Summit this July in Detroit and you'll be sure to receive permission to join us.

Registration Form

Download this registration form as a quick way to register! 

Current Attendee Snapshot 2017

Take a look at the current attendee snapshot for this highly anticipated event. Who will you be meeting onsite? Request a copy via email at gabbie.dixon@iqpc.com

Fast Track Packet

Here is everything you need to know wrapped into one complete bundle!

Presentations

Ford Motor Company on Seat Ergonomics and Aging Populations

Jeroen Lem, Vehicle Interior Technologies at Ford Motor Company, discusses best engineering practices for designs that facilitate vehicle entry and egress, design strategies that optimize the ability of older drivers to reach the instrumentation panel and see the roadway, and solutions for educating younger engineers on the physical needs and limitations of older populations.

Use of Modular Components Over Several Models to Reduce Variance and Create Cost Benefits As Well As More Flexibility

Peter Thomae, Commodity Buyer at Volkswagen of America, presents on best engineering practices for incorporating the seating functions that Gen Y craves at an affordable cost without compromising safety, what should be standard equipment, and what should be optional, the impact on luxury brands: What they must do to stay competitive when luxury seating becomes a middle-market feature.

IIHS LATCH Ease-of-Use: Strategies to Improve Vehicle Ratings

Jennifer Pelky, Sr. Engineer, Interior Safety and Crashworthiness, CPST at Toyota Technical Center, discusses what needs to be considered if automakers seeking to earn the IIHS’s coveted Good+ rating for child restraint installation hardware will need to comply with the Institute’s new LATCH requirements.

2017 Speaker Presentation Package

This package contains the expert presentations from Jeroen Lem, Vehicle Interior Technologies at Ford Motor Company, Peter Thomae, Commodity Buyer at Volkswagen of America and Jennifer Pelky, Sr. Engineer, Interior Safety and Crashworthiness, CPST at Toyota Technical Center.

Whitepapers

Digitalization and Industry 4.0 in Automotive Seat & Interior Manufacturing

Technology is transforming what car-makers can do with interiors. New mega trends will change how customers spend time in the cabin. Some key players in the market already reacted and took a strategic decision towards a 100% interior focus and split off their seat manufacturing activities.

Interviews

Tackling the Automotive Industry Talent Shortage

Automotive-IQ spoke with Dr. Cole, Chairman Emeritus of the Center for Automotive Research (CAR), ahead of this year’s 11th Annual Automotive Seating Summit on July 26-28 in Detroit, MI. He discuses:

  • The main challenges in the next 3-5 years regarding safety, systems and comfort
  • How to tackle the shortage of technically sophisticated talent for future vehicle system
  • Current fuel economy standards that have an impact on cost and pricing
  • And, views regarding the old model vs. new model in the automotive industry

Steps to Improving Seat Design and Shape

Ahead of this presentation Automotive-IQ sat down with Dr. Reynolds, professor in the Biomechanics + Ergonomics Lab at Michigan State University, to delve into some of these viewpoints which include:

  • What has been done to improve seat shape design in the past few years.
  • How this will help OEMs best accommodate driver seat positioning.
  • The differences between pressure vs. load distribution in order to set a new standard for seat positioning.
  • His unique approach to seat package variation, and what requirements/advancements that are being explored.

Exclusive Content

Q&A: Honda's Frank Moburg

We interviewed Frank Moburg, Senior Automotive Interior Designer at Honda. He talks about what he has going on under the hood, or more appropriately, under the upholstery.

Seating through the Ages

Complying with regulations, pioneering interchangeable components, and finding that ergonomic sweet spot – seating engineers have faced down these issues for millennia. Have a look at whose shoulders you stand on when you sit at the design table, and pick up some conversation ice breakers to use at the Automotive Seating Innovators Summit.

Nissan Case Study

Akinari Hirao of Nissan Motors' Vehicle Component Engineering Division shared this in-depth case study about zero-gravity seats, seat heatersand pressure reduction cushions for a past summit.

Infographics

Sitting Pretty: An Armchair Economist's Perspective

The global automotive market is in a constant state of flux. Seeing as it is directly linked to the automotive seating field, we have composed an infographic displaying the market trends from top car-producing nations and regions. The results paint a picture of the market's current shape, and highlight areas of interest for car seating manufacturers.

Articles

Seating Comfort and Ergonomics

IQPC's Colin Pawsey delves into the spinal implications of ergonomics, new design concepts in seating comfort, and weight reduction. He provides specific looks at car companies and the innovative solutions they are pursuing. 

Future Seating Concepts

We explore the newest technology and smart seat positioning aimed at improving driver wellbeing, safety and comfort.

Presentations

The Auto Future: Fast and Furious

Past speaker David E. Cole, Chairman Emeritus at the Center for Automotive Research and Chairman at Auto Harvest, talks about US light vehicle sales & forecast, manufacturing choke points, the challenges ahead, and more in this past presentation.

Biomechanical Tools vs the Ford Multi-Contour Seat

Past speaker Jeroen Lem, Vehicle Interior Technologies at Ford Research and Advanced Engineering Europe, overviews long-term seating, active sitting, biomechanical approaches, and more in this past presentation.

Seat Design and Driver Comfort

Past speaker Mac Reynolds, Ph.D., Professor Emeritus at Michigan State University and Owner of ERL LLC, sheds light on designing for different body sizes, driver behavior by body size, case studies of specific vehicle seats and their effects, and more in this past presentation.

Mercedes-Benz: Seats of the New S-Class

Through specific modification of the height adjuster, the Chauffeur‘s position on the passenger side is made possible.The noticeably larger footwell is supported by an electric extendable footrest. Interested in learning more about the modular design and innovative solutions for the S-Class Seating? Download the full presentation today!

The Automotive Seat That Monitors Your Heartbeat

Ford is developing a seat that bridges healthcare with the car industry. The ECG seat is able to monitor the heart rate of the occupant. This presentation is compliments of Jeroen Lem of Ford Research and Advanced Engineering Aachen.

Car Seat Design for Driver Satisfaction

At a past summit, Mac Reynolds, Ph.D., Professor Emeritus of Michigan St University and owner of ERL LLC, discussed how to optimize seats for driver satisfaction and the fact that the overall seat satisfaction of owners is low.

Use of Composites in Automotive Seating

Calvin Nichols, Automotive Market Development Manager at BASF Performance Materials, discussed material applications in automotive seating at a past event. His presentation goes into thermoplastic automotive composites, material characterization, automated tapelaying, and testing, and provides specific examples and data to back up his points. 

Whitepapers

Automotive Seating Structures: Innovation Report

The automotive seating sector is a hotbed of innovation, with seemingly unlimited ways to improve and develop. The main driving factor as always is the desire to reduce weight, but unlike certain other areas of manufacturing where weight reduction is the only driving force, in seating there are many other factors to consider. These of course, include aesthetics, comfort, space-saving and functionality, but with new technologies coming to the fore, other considerations such as heat control, driver monitoring systems and self-healing/stain resistant fabrics are also very much on the agenda.

Global Automotive Textile Market Outlook Sample Report

This sample report by Fibre2Fashion.com examines of the Global Automotive Textile Marketing by market size, by region, by application, & by type. Download the report for a forecast of trends until 2020.

Meeting CAFE Standards: An Auto Industry Roundtable

We asked 8 industry experts to share their thoughts on the main challenges of reducing weight and complying with CAFE standards. Each of them has an interesting perspective to offer.

Automotive Seating Solution: A White Paper

The automotive seating suspension known as Dymetrol® is the award-winning solution for automotive seating. Dymetrol automotive seating materials provide unmatched comfort, weight savings, space savings, durability, and design flexibility. Recently, Dymetrol fabric has become the ideal solution to lighten up automotive seating as designers strive to remove weight from vehicles to meet the new CAFÉ standards...
This is provided by The Acme Group.

VISTAGY’s New Seat Design Environment™

VISTAGY’s Seat Design Environment™ supports the entire design to manufacturing process for seat trim covers by providing an environment integrated into commercial CAD systems where geometric and nongeometric information can be captured within a single 3D CAD model throughout the entire design process.

Interviews

Automotive Seat Design to Support Health and Vitalization

“My first fascination is not seeing the seat, but feeling the seat.” Automotive IQ spoke to Prof. Dr. Peter Vink about the major effects influencing seat design and how to measure and improve comfort. Prof. Vink is professor at the faculty of Industrial Design Engineering at TU Delft. He is working on interior design (including seats) and the effects on comfort experience, performance and health.

Sitting Down With Nissan and Ford

Phil Siemiantkowski, Senior Project Engineer at Nissan Motor Company, and Michelle Brecht, Global Premium Interiors Core Buyer at the Ford Motor Company, discuss the Automotive Seating business strategy for Tier 1 companies and OEMs, additive manufacturing applications in the field, and the fluctuation of global markets ahead of their panel discussion at the summit.

Reducing the Parts Per Seat: Modular, Flexible, Adaptable, Scalable Seating Mechanisms

Magna’s innovation process and product development strategy led to the successful development of the one-touch mechanism system, which was a finalist for the PACE Innovation Award and the Chrysler Innovation Award.  Find out more about their strategies for reducing the parts per seat in this interview with Dino Nardicchio, Global Vice President, Research and Development at Magna Seating.

The Challenges of Personalized Seating

An in-depth discussion about various seating challenges with Dr. Susanne Frohriep, Manager New Technologies at Johnson Controls.

Virtual Seat Design for Vehicle Concept

In this interview, Herbert Reynolds, Professor Emeritus at Michigan State University and Owner of ERL LLC, joins Automotive IQ to talk about the use of digital human models to design optimal seating surfaces for driver and passenger populations, how to maximize the market for global vehicles, and some of the advantages of objective communication between design, engineering and marketing at vehicle concept.

Seat Design for Whiplash Mitigation

David Zuby, Highway Safety Researcher at IIHS joins Automotive IQ to discuss efforts being made in seat design to reduce neck injuries in rear crashes.  He gives some insights on what seat and head restraint safety ratings mean, and some possible solutions for the comfort versus safety dilemma.

Tackling the Automotive Industry Talent Shortage

Automotive-IQ spoke with Dr. Cole, Chairman Emeritus of the Center for Automotive Research (CAR), ahead of this year’s 11th Annual Automotive Seating Summit on July 26-28 in Detroit, MI. He discuses:

  • The main challenges in the next 3-5 years regarding safety, systems and comfort
  • How to tackle the shortage of technically sophisticated talent for future vehicle system
  • Current fuel economy standards that have an impact on cost and pricing
  • And, views regarding the old model vs. new model in the automotive industry

Steps to Improving Seat Design and Shape

Ahead of this presentation Automotive-IQ sat down with Dr. Reynolds, professor in the Biomechanics + Ergonomics Lab at Michigan State University, to delve into some of these viewpoints which include:

  • What has been done to improve seat shape design in the past few years.
  • How this will help OEMs best accommodate driver seat positioning.
  • The differences between pressure vs. load distribution in order to set a new standard for seat positioning.
  • His unique approach to seat package variation, and what requirements/advancements that are being explored.

Sponsorship Information

Automotive Seating Sponsorship Prospectus

If you would like to have a copy sent to you directly, please email Stephen.Aponte@iqpc.com.