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2018 Innovative Seating Presentation Packet

2018 Innovative Seating Presentation Packet

Includes 3 presentations from the 2017 iteration of this event:

  • Autonomous Transportation Seating by Ho-Hsuan Hsueh, Hafsa, Malik and Rob Nealy from Virginia Tech Automotive Transport Design
  • Flash Bainite and the Pathwway to DOE Phase III SBIR  by Gary Cola, CTO of the DOE, Flash Bainite Steel Process
  • ECG-Seat: The Seat That Monitors Heart Activity by Jeroen Lem, Vehicle Interior Technology, Ford Motor Company
Evaluate Systems in Order to Accommodate Soldier Seat Positioning

Evaluate Systems in Order to Accommodate Soldier Seat Positioning

  • Functions of the Interior Blast Mitigation Team within the U.S. Army
  • Safety requirements designed to protect soldiers in crash/roll and blast events
  • Use of Hybrid 3 Dummies and cross Army-wide use of new manikins
  • Exploring integrated semi-auto speeding systems to detect and adjust to solider seat position

Presentation by Gale Litrichin TARDEC Survivability Seating Engineer U.S. Army

Ford Motor Company on Seat Ergonomics and Aging Populations

Ford Motor Company on Seat Ergonomics and Aging Populations

Jeroen Lem, Vehicle Interior Technologies at Ford Motor Company, discusses best engineering practices for designs that facilitate vehicle entry and egress, design strategies that optimize the ability of older drivers to reach the instrumentation panel and see the roadway, and solutions for educating younger engineers on the physical needs and limitations of older populations.
Use of Modular Components Over Several Models to Reduce Variance and Create Cost Benefits As Well As More Flexibility

Use of Modular Components Over Several Models to Reduce Variance and Create Cost Benefits As Well As More Flexibility

Peter Thomae, Commodity Buyer at Volkswagen of America, presents on best engineering practices for incorporating the seating functions that Gen Y craves at an affordable cost without compromising safety, what should be standard equipment, and what should be optional, the impact on luxury brands: What they must do to stay competitive when luxury seating becomes a middle-market feature.
Automotive Seat Design to Support Health and Vitalization

Automotive Seat Design to Support Health and Vitalization

“My first fascination is not seeing the seat, but feeling the seat.” Automotive IQ spoke to Prof. Dr. Peter Vink about the major effects influencing seat design and how to measure and improve comfort. Prof. Vink is professor at the faculty of Industrial Design Engineering at TU Delft. He is working on interior design (including seats) and the effects on comfort experience, performance and health.

IIHS LATCH Ease-of-Use: Strategies to Improve Vehicle Ratings

IIHS LATCH Ease-of-Use: Strategies to Improve Vehicle Ratings

Jennifer Pelky, Sr. Engineer, Interior Safety and Crashworthiness, CPST at Toyota Technical Center, discusses what needs to be considered if automakers seeking to earn the IIHS’s coveted Good+ rating for child restraint installation hardware will need to comply with the Institute’s new LATCH requirements.
Digitalization and Industry 4.0 in Automotive Seat & Interior Manufacturing

Digitalization and Industry 4.0 in Automotive Seat & Interior Manufacturing

Technology is transforming what car-makers can do with interiors. New mega trends will change how customers spend time in the cabin. Some key players in the market already reacted and took a strategic decision towards a 100% interior focus and split off their seat manufacturing activities.
2017 Automotive Seating Presentation Package

2017 Automotive Seating Presentation Package

This package contains the expert presentations from Jeroen Lem, Vehicle Interior Technologies at Ford Motor Company, Peter Thomae, Commodity Buyer at Volkswagen of America and Jennifer Pelky, Sr. Engineer, Interior Safety and Crashworthiness, CPST at Toyota Technical Center.
The New Age of Automotive Seating:  Improving Driver Wellbeing, Safety and Comfort

The New Age of Automotive Seating: Improving Driver Wellbeing, Safety and Comfort

We explore the newest technology and smart seat positioning aimed at improving driver wellbeing, safety and comfort.

Here is what you can expect to discover:

  • Lear’s ProActive Posture and MySeat technology
  • Recaro’s Intelligent Driving Seat
  • Faurecia’s Active Wellness 2.0 Seat
  • Adient’s AI17 Automated Driving Seating Demonstrator

2017 Industry Innovator Viewpoints

2017 Industry Innovator Viewpoints

The viewpoints come from David E. Cole, Chairman Emeritus at Center for Automotive Research, Dr. Mac Reynolds, Biomechanics + Ergonomics Lab at Michigan State University, and Mike Kolich, Supervisor of Global Seat Comfort at Ford Motor Company. Take a look into this brand new book to discover their viewpoints on: 

  • The main challenges in the next 3-5 years regarding safety, systems and comfort
  • How to tackle the shortage of technically sophisticated talent for future vehicle systems
  • What has been done to improve seat shape design in the past few years
  • The differences between pressure vs. load distribution in order to set a new standard for seat positioning  

Tackling the Automotive Industry Talent Shortage

Tackling the Automotive Industry Talent Shortage

Automotive-IQ spoke with Dr. Cole, Chairman Emeritus of the Center for Automotive Research (CAR), ahead of this year’s 11th Annual Automotive Seating Summit on July 26-28 in Detroit, MI. He discuses:

  • The main challenges in the next 3-5 years regarding safety, systems and comfort
  • How to tackle the shortage of technically sophisticated talent for future vehicle system
  • Current fuel economy standards that have an impact on cost and pricing
  • And, views regarding the old model vs. new model in the automotive industry
Steps to Improving Seat Design and Shape

Steps to Improving Seat Design and Shape

Ahead of this presentation Automotive-IQ sat down with Dr. Reynolds, professor in the Biomechanics + Ergonomics Lab at Michigan State University, to delve into some of these viewpoints which include:

  • What has been done to improve seat shape design in the past few years.
  • How this will help OEMs best accommodate driver seat positioning.
  • The differences between pressure vs. load distribution in order to set a new standard for seat positioning.
  • His unique approach to seat package variation, and what requirements/advancements that are being explored.
Latest updates on Digitalization of Automotive Enterprise

Latest updates on Digitalization of Automotive Enterprise

Automotive IQ sat down with experts from Continental Automotive GmbH, co-shift GmbH, Benz + Walter GmbH and talked about the main challenges OEMs and Tier 1s have to face when they decide to become digital and next frontier of digitalization for Automotive.
Rethinking Car Seat Designs

Rethinking Car Seat Designs

In the suburbs of Vancouver, Canada, a high-tech firm is quietly working on visualization and predictive modeling using virtual and augmented reality technology. Its methods and products are being integrated into Microsoft's HoloLens, which is, in turn, being used to redesign Ford trucks and passenger vehicles . Ford has started equipping its design engineers with Microsoft HoloLens. Outfitted with the holographic goggles, these Detroit denizens can stand in front of clay models of cars and see 3D vehicle elements digitally overlaid onto them, so they can quickly evaluate and alter new car designs. Download to read more!
The Automotive Seating Industry Riding Into the Future

The Automotive Seating Industry Riding Into the Future

Improved comfort, new materials and autonomous technologies will drive innovations in automotive seating. Seating suppliers have had to face cost-down pressures and the commoditization of their product in recent years. And like suppliers in other areas of the vehicle, they’ve responded with cost-saving innovations. Faurecia, for example, which claims to be the world’s number-one supplier of seat frames and mechanisms, developed a new generation of standardized seat frames that are now used in more than 50 different models by Nissan, GM, Volkswagen, and PSA Group. Download to read more!
Advances in Bio-Based Polyurethanes for Leather Finishing

Advances in Bio-Based Polyurethanes for Leather Finishing

Much of the current research into leather chemicals is focused on providing tanners with solutions that reduce their environmental footprint at each step in the leather manufacturing process. Less water consumption, effluent quality, the elimination of restricted substances and the introduction of naturally occurring ingredients are just some of the areas on which chemical companies like Stahl are working.

In this whitepaper Michael Costello, Director of Sustainability at Stahl, explains the most important developments regarding the use of Bio-based Polyurethanes for leather finishing.

Subjects included in this whitepaper:

  • From Nitrocellulose to Polyurethanes
  • Polyurethane Dispersions
  • Building Blocks
  • Bio-based Polyols
  • Next Generation - Towards increased Performance
  • Reducing Volatile Organic Content
  • The future: higher performance, more bio-content